Modeling in Korea as a local or foreigner can lead to tons of unique opportunities. You get to try on stylish clothes for a living and meet all sorts of interesting people from around the world. Best of all, modeling agencies are always looking for new talent.
But with opportunity comes risk. We’ll cover how to avoid pitfalls and:
- a brief history of the best Korean modeling agencies
- Korean model agencies for foreigners
Let’s get started!
Korean model agencies are companies that represent models who work in the local fashion industry. They scout and manage talent while helping models find work.
How to Become a Model in Korea
There’s a lot of demand for non-Korean models of all ages and looks for commercials (CF), print and even home shopping. Here’s how to get started.
Find a modeling agency that specializes in foreign models (not all will sponsor your visa, you’ll have to ask!). The major ones are listed below.
Check their reputation online by joining Facebook groups and asking people with experience (you may be able to check the agencies’ website and contact their models independently on Instagram).
Quality of modeling agencies tends to change since there’s a lot of turnover, so a good one can become shady overnight and vice versa.
Contact the agency, send headshots and other info they request.
Read the contract carefully. It should be in both Korean and English. Make sure there aren’t any penalty clauses, and the term is only for a year or two. If you don’t understand something, ask someone you trust for an explanation.
Get an E-6 Visa sponsored by the agency, or an F Visa that will allow you to work anywhere and stay in the country long-term.
Agencies in Korea for foreigners who want to act
For those interested in acting in Korea as a foreigner, you’re in luck. Most casting of foreigners is based on looks, so there are opportunities to find work in TV dramas, movies and CFs (commercials).
Some modeling agencies will also provide chances to audition for roles.
The “docu-drama” Surprise also regularly casts foreigners of all nationalities. The flipside is it can pigeonhole you into that type of work forever, since Koreans will recognize you from those roles.
It’s also hard to be taken seriously because the production quality is generally low.
The Best Korean Modeling Agencies
“Model Line” agency led the modeling industry in South Korea from the late 80s to the early 90s with notable figures like Cha Seung-won and Jin Hee-kyung.
DCM took over as Model Line went out of business because of financial problems.
DCM didn’t last long, and was divided into a few companies.
One of them was ESteem.
ESteem started with a small number of hot female models in the Korean fashion industry: Jang Yoon-ju, Han Hye-jin and Song Kyung-a. They wielded tremendous influence and quickly became the top model agency.
ESteem then recruited Kim Won-kyung and Lee Hyun-yi, and reached the level of monopolizing pictorials of all high fashion magazines, such as VOGUE.
The agency quickly helped Korean models work overseas, starting with Han Hye-jin and Song Kyung-a. Then, it recruited Park Ji-hye, Soojoo, Kim Sung-hee, Kwak Ji-young and Yoo Ji-ann to expand even further.
Since its establishment in 2003, ESteem has had the most influence in the modeling industry.
But, its position swayed little by little as KPLUS began to grow.
ESteem established a strategic partnership with SM in 2015.
(Lee Hyori signed an exclusive contract with ESteem in 2020 due to her connection with the CEO, Kim So-yeon.)
While ESteem had a crazy lineup of female models, but not many male models, KPLUS had hot male models who were crushing Seoul Fashion Week.
KPLUS stepped up to its current position as a top 2 agency thanks to a merger with YG in 2014. Now with the name YG KPLUS, it’s signed contracts with many female models as well.
Among their talent, Lee Sung-kyung and Nam Joo-hyuk became very popular as models who became actors. (They used to date, but broke up.)
The agency also made waves overseas, starting with Choi So-ra, who won Korea’s Next Top Model Season 3.
Now, both agencies are working hard to break into broadcasting/media, beyond runway and editorial.
Korean Model Agencies for Foreigners
Here are some of the more well-known agencies for foreigners in South Korea. Always do your research before signing with one.
1. Base Models
- Mail: email@example.com
- Phone: +82-2-545-0509
- KakaoTalk ID: basemodels
Base Models brings talented foreign models from all over the world to Seoul / South Korea.
The company was created by former models and designers to deliver great results for both the talent and clients!
2. MDI Model Management
- Email: firstname.lastname@example.org
- Phone: +82-2068-4431
- KakaoTalk: pf.kakao.com/_aVNnd
MDI recruits foreign models (male, female and kids) for both print and film (commercials, editorials, etc.).
3. Banilla Models
- Email: email@example.com
- Phone: +82-2-518-0042
- KakaoTalk: banillamodels
Banilla Models was established in 2008 and is specialized in being a foreigner model agency.
The agency mainly works with brands in fashion, beauty and lifestyle (sports, wedding, etc.).
4. Ever Models
- Email: firstname.lastname@example.org (Chief Casting Manager)
- Phone: +82-2-3443-7011
Ever Models is a talent and model agency for foreigners (men and women).
The agency focuses on commercials and magazine editorials.
5. Jennifer Model
- Email: email@example.com
- Phone: +82-2-545-3022
- Instagram: @jennifermodel
Jennifer Model provides professional management to both Korean and international models, specializing in fashion editorials.
6. Dobe Management
- Email: firstname.lastname@example.org
- Phone: +82-2-798-7200
Dobe Management specializes in the fashion industry, working with models of any nationality, gender, body type, and age.
The agency works in a variety of fields, including movies, music videos, TV programs, TV commercials, runway, magazines, print and catalog features.
7. About International Model Management
About International Model Management is an international modeling agency for professionals, lifestyle models, and children.
The agency has an extensive range of clients.
8. J Model Management
- Email: email@example.com
- Instagram: @jmodel_management
J Model Management is an agency for international male and female models in the fashion industry.
9. Hanmaroo Management
- Email: firstname.lastname@example.org
- Instagram: @hanmaroomanagement
Hanmaroo Management is a model agency for men and women of all ages, including children.
The agency works in both print and video.
Things to Know before Contacting a Modeling Agency
- You shouldn’t have to pay for anything to work other than perhaps head shots.
- There’s no guarantee that you’ll get work. Any agency that promises that is being dishonest.
- Making a lot of money is very hard in modeling. Any agency that says otherwise is being dishonest.
- Research the modeling agency’s reputation yourself with Facebook groups or by asking around.
- Don’t sign a contract until you understand it and agree to the terms. Contracts longer than a few years are predatory.
- Don’t do something that makes you uncomfortable, especially if you feel pressured.
- Contact your embassy or consulate if you need help or your passport is taken.
Find out more about ways to protect yourself here.
Did we miss anything?
Korean modeling industry is progressing rapidly with some turmoil.
Let us know your thoughts in the comments!