K-pop idols are becoming the muses of luxury brands like Chanel, Dior, and Louis Vuitton.
These global high-end juggernauts select them as models and ambassadors while giving out swag including stage costumes and personal clothes.
Let’s get to know the K-pop artists who just scream luxury when they walk in a room!
Quick Summary
- K-pop brand ambassadors are popular musical artists mainly from Korea who promote fashion brands, and are often chosen by famous designers.
- G-Dragon for Chanel
- Rosé for Saint Laurent
- Jisoo for Dior
- Jimin for Tiffany & Co
- V for Celine
- Kai for Gucci
- J-Hope for Louis Vuitton
- Hyunjin for Versace
[Honorable Mention] G-Dragon: Chanel
The man Chanel loved.
It’s no exaggeration to say that Kwon Ji-yong or G-Dragon of Big Bang opened the door for K-pop stars to become luxury brand ambassadors.
Beloved by the late Karl Lagerfeld, GD has been invited to Chanel events since 2014.
He still has a special relationship with Chanel to the extent that the brand made a tribute outfit just for G-Dragon.
BLACKPINK
1. Jennie: Chanel and Calvin Klein
Jennie Kim of BLACKPINK has been a Chanel ambassador since 2017.
She is also known as the “Human Chanel” in Korea, which sounds better in the language.
Jennie just looks PERFECT in Chanel. She makes me want to go shop in Paris or something.
It’s almost like she was made to wear the brand.
2. Jisoo: Dior and Cartier
Kim Ji-soo or Jisoo of BLACKPINK is the global ambassador and muse of Dior.
She’s got it all. Beauty, elegance, and the right attitude that has been praised by the house of Dior!
BLINK know what I mean when I say that the Dior family truly loves Jisoo. She’s basically a Dior princess.
3. Lisa: Celine and Bulgari
Who better to represent the rock–chic style of Celine than Lalisa Manobal or Lisa of BLACKPINK?
Lisa is pretty, tall and thin with a “chic mood” as we say in Korea.
She’s been a global ambassador for Celine since 2020, and completely rocking it!
4. Rosé: Saint Laurent and Tiffany
Stylish and lovely! Life’s not fair.
Park Chaeyoung, Roseanne Park or Rosé of BLACKPINK has been a global ambassador for Saint Laurent since 2020.
I know Rosé is a Korean-New Zealand singer, but she looks like a super rich, fashionable New Yorker who’s also adorable and trendy.
BTS
5. RM: Bottega Veneta
Thanks to Chapter 2 of BTS, each member is becoming a luxury brand ambassador!
Kim Nam-joon or RM of BTS was chosen to rep Bottega Veneta in 2023.
The natural, sophisticated image of Bottega Veneta is PERFECT for RM who loves nature, art and has a calm style.
6. Suga: Valentino
Min Yoon-gi or Suga of BTS is the new ambassador for Valentino and the NBA. Wow!
Anyone can see that Valentino’s style fits Suga.
Yoongi also likes Valentino for its brand value of pursuing diversity.
7. J-Hope: Louis Vuitton
Jung Ho-seok or J-Hope of BTS has become the guy for Louis Vuitton.
He can handle everything, even profound designs, with a bold sense of fashion.
I hope Hobi comes back safely after his mandatory military service to show his cool fashion and dance moves on stage.
8. Jimin: Dior and Tiffany
Park Ji-min or Jimin of BTS was appointed as a global brand ambassador of Dior in 2023!
I know everyone knows his reach, but it’s pretty incredible that even Dior stock prices shot up after the announcement.
Jimin looks great with the neat and clean style of Dior.
9. V: Celine and Cartier
Kim Tae-hyung or V of BTS lived up to his reputation once again as a Celine Boy with his “V-effect” that sells out everything.
It’s a scientific fact that he can pull off every high-end fashion brand.
But I’m still happy to see Taetae in Celine.
10. Jungkook: Calvin Klein
Jeon Jung-kook or Jungkook of BTS has become a Calvin Klein model and ambassador!
He’s the definition of cute and sexy, making him the perfect choice.
Thanks to Jungkook, Calvin Klein skyrocketed in sales, and their stock prices soared by 20%.
Jin of BTS
Kim Seok-jin or WWH has been doing his military duty since last December. Post-military, fans are hoping that Jin will become a spokesperson for Thom Browne since he loves the brand.
*Update* Gucci sent a bunch of gifts to Jin upon his army discharge. So, maybe he’ll be the Gucci ambassador?
NewJeans
11. Hanni: Gucci
NewJeans, a brand-new K-pop girl group, debuted in July 2022.
They’re off to a pretty good start as they’re already getting signed as luxury brand ambassadors.
18 year-old Hanni has been with Gucci since October 2022, going after that young demographic.
12. Hyein: Louis Vuitton
The youngest brand ambassador for Louis Vuitton ever.
Not bad for being born in 2008.
Hyein of NewJeans exudes a mysterious charm that makes her a great choice for LV.
13. Danielle: Burberry
Danielle of NewJeans has become a fashion diplomat for Burberry.
She looks grand and stylish with Burberry.
Danielle will definitely help the British fashion dynasty win the hearts of Gen Z.
IVE
14. Yujin: Fendi
An Yu-jin or Yujin of IVE became the new face of the upscale Fendi brand in 2023.
Yujin will be just right for Fendi, a global luxury institution that presents wonderful projects with creativity and an experimental spirit.
The Complete List of Korean Stars Who Are Brand Ambassadors (As of 2023)
There are so many luxury brands and their Korean ambassadors, it’s hard to keep track.
Here’s the most comprehensive list on the internets.
| Luxury Brand | Region | Ambassador | Year |
| Chanel | Global | G-Dragon of BIGBANG | 2016 |
| Jennie of Blackpink | 2018 | ||
| Kim Go-eun | 2019 | ||
| Korea | Park Seo-joon | 2020 | |
| Lee Sung-kyung | 2021 | ||
| Gong Yoo | 2021 | ||
| Minji of NewJeans | 2023 | ||
| Saint Laurent | Global | Rosé of Blackpink | 2020 |
| Dior | Global | Jisoo of Blackpink | 2021 |
| Jimin of BTS | 2023 | ||
| Korea | Sehun of EXO | 2020 | |
| Yuna Kim | 2021 | ||
| Cha Eun-woo | 2022 | ||
| Lee Jun-ho | 2023 | ||
| Haerin of NewJeans | 2023 | ||
| Tiffany & Co | Global | Rosé of Blackpink | 2021 |
| Jimin of BTS | 2023 | ||
| Korea | ZICO | 2022 | |
| Celine | Global | Lisa of Blackpink | 2020 |
| Park Bo-gum | 2022 | ||
| V of BTS | 2023 | ||
| Bulgari | Global | Lisa of Blackpink | 2020 |
| Burberry | Global | Son Heung-min | 2022 |
| Jun Ji-hyun | 2022 | ||
| Danielle of NewJeans | 2023 | ||
| Gucci | Global | Kai of EXO | 2019 |
| Lee Jung-jae | 2021 | ||
| Shin Min-a | 2021 | ||
| IU | 2022 | ||
| Hanni of NewJeans | 2023 | ||
| Prada | Global | Jeon Somi | 2022 |
| Jaehyun of NCT | 2022 | ||
| Korea | Song Kang | 2021 | |
| Kim Tae-ri | 2021 | ||
| ENHYPEN | 2023 | ||
| Givenchy | Global | Taeyang of BIGBANG | 2023 |
| Korea | Aespa | 2021 | |
| Louis Vuitton | Global | Bae Doona | 2016 |
| Jung Hoyeon | 2021 | ||
| Taeyeon | 2022 | ||
| Hyein of NewJeans | 2022 | ||
| J-Hope of BTS | 2023 | ||
| Song Joong-ki | 2023 | ||
| Korea | Gang Dong-Won | 2022 | |
| Felix of Stray Kids | 2023 | ||
| Fendi | Korea | Song Hye-kyo | 2021 |
| Lee Min-ho | 2022 | ||
| Kim Da-mi | 2022 | ||
| ZICO | 2022 | ||
| An Yujin of IVE | 2023 | ||
| Versace | Global | Hyunjin of Stray Kids | 2023 |
Kai from EXO has been a global ambassador for Gucci since 2014?
(Correction) Kai has been a global ambassador for Gucci since 2019. He was the first Korean star for Gucci. Other members from EXO are ambassadors for different top brands. I know you can’t mention everyone but EXO has been a big influence in the KPOP industry.
Hi Ginny,
Thank you for the comment!
Yes, Kai was the first Korean celebrity to become a Gucci Global Ambassador in 2019.
His influence is pretty big that they even collaborated and presented the “Kai x Gucci Collection” with a unique teddy bear design since the artist likes bears!
I’ll try to mention him in this post.
EXO members have been brand ambassadors for quite a while and not a single one was mentioned. Most of the 15 artists that you have listed have only been ambassadors for less than a year. Meanwhile, there are artists like Kai, Sehun, and Lay that have been brand ambassadors for 4-5 years now, and they are nowhere to be found. Kai has a whole collection. But he just made it on the list as a footnote. And Lay isn’t even there. He has more than 20 different brands that he is an ambassador for. Calvin Klein and Valentino being 2 of them. Also, everything I have read lists Sehun as a global ambassador for Dior. Are all of those articles wrong? Or is this one wrong? Not one SM artists was featured in this article, which makes it completely not credible, in my eyes.
Hello JRaven,
Thank you for the comment! ^^
This is an up-to-date article that covers new/current global ambassadors as of 2023.
1. Kai: Duly noted!
2. Sehun: He’s a house ambassador for Dior (Dior ambassador in Korea) according to Dior’s official Instagram (https://www.instagram.com/p/CXRlTyqIcLA/) and twitter (https://twitter.com/Dior/status/1599207120016183298/photo/1).
3. Lay: I couldn’t find much info on him in Korean sources. As far as I researched the two brands you mentioned, Valentino’s global ambassadors list only Lady Gaga, Florence Pugh, Son Yejin, Suga of BTS and Yang Yang. And Calvin Klein appointed Jennie of BLACKPINK as the first Asian global ambassador in 2021, then Jungkook of BTS in 2023. I couldn’t find Lay being the global ambassador on brands’ official channels.
Hope this clarifies!
GUCCI’S GLOBAL AMBASSADOR IU AND KAI??
Hi Maria,
That’s right!
Many Korean celebrities, including Lee Jung-jae, Shin Min-a, Kai of EXO, IU, and Hanni of NewJeans, are currently global ambassadors for Gucci.
You can add Stray Kids’ Hyunjin for Versace and Felix for Louis Vuitton to make your list even more comprehensive 😉
Hi Nana,
Thank you so much for the info!
I updated the list.
Have a lovely day.
So did we all for some reason collectively forget about even more brands such as Dolce&Gabbana, Loewe, ferregamo, YUTA for LV, etc and cut off most of the SM artists that are killing it in this industry aswell, that too from a long time (exo members, shinee members, nct members and even aespa) and just decide to write about the members of the most famous bands in the main list and added the actual hardworkers & slayers in a side column?